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Customer Marketing Manager



This job is no longer accepting applications

See open jobs at Influ2.
Marketing & Communications, Customer Service
New York, NY, USA
Posted on Thursday, February 8, 2024
Influ2 is the only platform that lets you deliver ads to specific people and track their engagement by name. We've transformed how businesses approach B2B advertising. Now, marketing teams can create a journey for each decision-maker at targeted accounts, and salespeople know precisely whom to call and what to say. This makes closing deals a lot easier.

Over 100 enterprises and mid-market companies worldwide, including industry leaders such as Capgemini, AppsFlyer, and Hexaware, love our technology. We hope you will love it too.

Who we are looking for:

We are seeking a strategic Customer Marketing Manager who will cultivate customer loyalty and advocacy. If you love building strong customer relationships, understand their needs, and use creative marketing approaches to drive success, we want to hear from you.

A degree in marketing, business, or a related field is preferred but not mandatory; what matters most is your proven track record and passion for customer-focused marketing.

What you'll do:

As a Customer Marketing Manager, you will play a pivotal role in developing and executing customer-centric marketing strategies. Your responsibilities will include:

  • Customer advocacy: Cultivate relationships with customers, transforming them into advocates. Develop and implement programs that showcase customer success. Collaborate closely with the CS team on improving customer experience
  • Content creation: Collaborate with the content team to create compelling marketing materials that resonate with our target audience. This may include customer success stories, blog posts, webinars, and other content aimed at showcasing the value of Influ2
  • Retention and upsell campaigns: Work closely with customer success, sales, and product teams to develop campaigns aimed at retaining existing customers and driving upsell opportunities
  • Event participation: Work closely with customers to ensure their voices are heard at industry and private events, and webinars. Maximize our presence and engage with customers in meaningful ways

Your experience:

  • 3+ years of experience in B2B marketing, with a focus on customer marketing in the software industry
  • Proven success in developing and implementing customer advocacy programs
  • Experience in collaborating with cross-functional teams, including customer success, sales, and product

Your skills:

  • Strong interpersonal and communication skills, with the ability to build rapport with customers
  • Analytical mindset: ability to leverage data and metrics to inform decision-making
  • Creative thinking: ability to develop innovative and impactful marketing campaigns
  • Results-driven: focused on achieving measurable outcomes and contributing to overall business goals

At Influ2, we highly appreciate a wide range of experiences and backgrounds. So, even if your history doesn't perfectly match our list, we would still be delighted to receive your application and learn more about you!

What's in it for you?

  • Join a collaborative and innovative team with a flat organizational structure
  • Gain exposure to leading companies in various industries and actively contribute to their success
  • Remote work flexibility with no fixed working hours; work where and when it suits you
  • Unlimited Paid Time Off (PTO) policy to ensure a healthy work-life balance

This job is no longer accepting applications

See open jobs at Influ2.