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Rally Ventures unites an intersecting portfolio of companies at the frontier of business technology.

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Locations

New York, NY, USA · Sunnyvale, CA, USA

industry

Advertising · Sales and Marketing · Software

Size

51-200 employees

Stage

Series A

founded in

2017

Influ2 is the first person-based marketing platform, pioneering a new approach to account-based marketing. The solution empowers B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company has 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. With Influ2, every user’s engagement is identified. Having this information helps B2B marketers develop more thoughtful and engaging campaigns that result in a 4-7x increase in leads. Influ2 platform allows users to build an audience, upload personalized messages & visuals, and monitor all the interactions on both account and individual levels The behavioral scoring model identifies leads before they submit a lead form. Influ2 includes a person tracker, so marketers can see everyone who has interacted with their campaign by name, company, and other related data. The solution is compatible with Salesforce, HubSpot, Marketo, Creatio, Outreach, ActiveCampaign, and many other CRM and marketing automation platforms.

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