Online Marketing Specialist (1 year contract)



Posting Details

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.


To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.


Could that be you?

Your Mission

UiPath is seeking an Online Marketing Specialist to join our team. We are looking for a driven individual to attract and interact with targeted online communities to help make the UiPath brand an example of social superiority. The goal is to achieve excellent customer engagement and intimacy, website traffic, and revenue by strategically exploiting all aspects of the marketing function.


The Online Marketing Specialist should have a solid understanding of how each social media channel works and how to create and optimize content so that it is engaging and performs on those channels. The Online Marketing Specialist will work collaboratively and in lockstep with our marketing teams (Brand, Digital, Product, Customer and Field Marketing), as well as across additional departments such as sales and product, to own the development and execution of dynamic content that is both concise and visually appealing, executing against the social strategy at scale.


IMPORTANT NOTE: contractor through Adecco, 1 year determined contract

What you'll do at UiPath

  • Build and execute a social media strategy through competitive research, benchmarking, messaging, and audience identification
  • Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
  • Create and execute on a social media editorial calendar and syndication schedule for all social channels in support of brand awareness, lead generation and thought leadership
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
  • Collaborate with other departments to manage reputation, identify key players, and coordinate actions
  • Collaborate with key stakeholders on curating and developing content
  • Provide executive leadership, company spokespeople, and members of sales or marketing teams with content to post on respective channels when key events or promotions occur
  • Perform weekly, monthly, quarterly and yearly audits and assess current state of UiPath social media accounts, comparing performance and strategy to industry benchmarks
  • Monitor online discussions and engagement in a timely manner

What you'll bring to the team

  • Excellent writing and research skills with attention to detail
  • Highly organized with strong project management skills
  • Able to produce a variety of content under tight deadlines
  • Comfortable staying up to date with current social media trends
  • Self-motivated multi-tasker, and deadline-driven
  • Just as comfortable communicating with upper management as you are with external agencies to forge lasting and efficient business relationships
  • Bonus if proficient in Adobe Creative Suite: Photoshop, Illustrator, InDesign and/or HTML, CSS
  • 2 – 3 years of social media experience
  • B2B SaaS experience
  • Excellent consulting, writing, proofing, editing (photo/video/text), presentation, and communication skills



Maybe you don’t tick all the boxes above— but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.


We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.

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