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Marketing Manager



Marketing & Communications
Minneapolis, MN, USA
Posted on Tuesday, July 2, 2024
About Kaleidoscope
Kaleidoscope is a Full-Cycle Scholarship Platform (FSP) that gives organizations the tools and support they need to build and manage scholarship programs from start to finish, every year. Organizations partner with Kaleidoscope to build and manage scholarship applications, communicate with applicants and reviewers, complete a selection process, and manage disbursements. Learn more at mykaleidoscope.com

Position Overview
Kaleidoscope is seeking a highly motivated Marketing Manager to help define and execute both our customer acquisition and customer retention strategies to continue growing over the coming years.

You will own the execution of our cross-channel, demand generation and engagement campaigns, including email programs, organic social, paid media, and website. With a small and highly collaborative team, you’ll have a say in strategy and be able to own fundamental execution; across the marketing function.

Our values include passion, pride, authenticity, integrity, innovation and education. We work hard to achieve our mission but also take time to enjoy the journey and the people we’re on it with.

  • Assist with management of core growth programs, including: marketing site management, landing pages, SEO, copywriting, marketing automation and CRM, marketing analytics, social, and online reviews & testimonials
  • Execute cross-channel marketing campaigns, including: Managing all email programs for customers and prospects, managing demand generation and content marketing programs, managing organic social and assisting with paid media programs, and managing activation of in-person industry conferences.
  • Support the VP, Marketing in developing strategies to acquire and retain customers to continue scaling Kaleidoscope and supporting thousands of more students.
  • As a small team, be malleable enough to step in and help with needs across the company - think like an owner!

About You
  • You bring 3+ years of B2B marketing experience in an early to mid-stage company.
  • You have experience with multiple of the following: email marketing, paid social/search, content marketing, demand generation, marketing technology, and e-commerce/retail
  • You love getting into the details of execution, but can still think big and strategically
  • You are okay with ambiguity and the ever-changing nature of scaling an early-stage company
  • You are comfortable respectfully challenging others' viewpoints in order to achieve the best results
  • You have a bias for action and aren’t afraid to roll up your sleeves when a problem needs solving
  • You have a passion for supporting the very people and organizations who enable millions of students to get an education.

Our Offer
  • A fast-paced and fun work environment at a North Loop, Minneapolis based office
  • Competitive salary
  • Equity option grant for all employees
  • 401k program with match
  • Full benefits package including medical, dental, vision, short-term disability, and basic-term life insurance
  • Paid parental leave
  • Flexible PTO program

Kaleidoscope is a cloud-based awards management digital platform enabling organizations to fund, design, administer, and host branded scholarship and grant programs. The platform uses leading technologies to deliver an end-to-end solution for sponsors, organizations, and those they support. Kaleidoscope is building a future where financial aid and funding solutions are smart, cost-effective, and as unique as the applicants they serve. Learn more at www.mykaleidoscope.com.

Our mission is to eliminate financial barriers to an education by mobilizing private sector wealth and deploying funds to students in need. This mission is central to our work in diversity and inclusion. Diverse and inclusive teams have a positive impact on our products and services, and enable us to best serve our diverse customers, partners, team members, and scholars from every background. Varied perspectives help us generate the best ideas to solve the most difficult problems for those we serve. We’re proud to be an equal opportunity employer and welcome our employee’s differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, Veteran status, or any other protected characteristic.

We offer a competitive pay and benefits package including an equity option grant for all employees, medical, dental, vision, short term disability, and basic term life insurance, 401(k) with company match, paid parental leave policy, flexible PTO program, and more!