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Field Marketing Lead



Marketing & Communications
Dubai - United Arab Emirates
Posted on Wednesday, July 3, 2024

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.


Braze is looking for a Dubai-based Field Marketing Lead to support the scaling of GCC go-to-market strategies with a focus on generating, accelerating and monitoring marketing sourced pipeline for the region. This role will regionalise global field marketing programs and develop new programs to drive new business acquisition for GCC. You will collaborate across the entire marketing team to build out brilliant experiences across both physical and digital properties for our prospects. This includes but not limited to creating and activating inbound marketing campaigns, event management, ABM, digital marketing and partner marketing.


  • Lead the GCC Marketing strategy and ensure execution delivers demand generation goals
  • Be a strategic partner to our regional and go-to-market teams, including Partnerships, Sales, and Customer Success, on the development and execution of GCC field marketing strategy
  • Work cross-functionally with the APAC regional marketing team to implement and expand marketing campaigns and processes
  • Serve as the voice of the region with respect to regional nuances and differentiators to/from the field that will allow for a constant feedback loop to iterate and evolve demand generation programs
  • Research, source, plan and execute in-person and online events (event logistics, audience prospecting, budget and on-site coordination)
  • Monitor campaign performance and responsible for uploading and following up on leads and opportunities. Measure ROI through metrics analysis and reporting via SFDC/Tableau
  • Manage the procurement process, develop and implement production schedules, maintain vendor relations and ensure quality control for all marketing and branding deliverables


  • 5+ years experience in the areas of marketing, preferably in B2B
  • High aptitude for looking at problems as opportunities, then working with others to create unique solutions to solve them
  • Multi-channel marketing campaign experience and execution of marketing programs
  • Self-starter and can juggle multiple priorities, and make things happen in a fast-paced, dynamic and often ambiguous environment
  • Ability to build strong sustainable business relationships at all levels and functions of the organization and with sales and marketing teams
  • Familiarity with tech and marketing communities; familiarity with SaaS business communities a plus
  • Meticulous event management skills
  • Excellent communication skills - both written and verbal
  • Knowledge of Arabic is a good to have, but not a must
  • Strong familiarity with salesforce and other MarTech


Details of these benefits plan will be provided if a candidate receives an offer of employment. Benefits may vary by location.

From offering comprehensive benefits to fostering flexible environments, we’ve got you covered so you can prioritize work-life harmony.

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
  • Community engagement opportunities throughout the year, including an annual company wide Volunteer Week
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®


Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work® in the U.S., the UK and Singapore. We ranked #3 on Great Place to Work UK’s 2024 Best Workplaces (Large), #3 on Great Place to Work UK’s 2023 Best Workplaces for Wellbeing (Medium), #4 on Great Place to Work’s 2023 Best Workplaces in Europe (Medium), #10 on Great Place to Work UK’s 2023 Best Workplaces for Women (Large), #19 on Fortune’s 2023 Best Workplaces in New York (Large). We were also featured in Built In's 2024 Best Places to Work, U.S. News Best Technology Companies to Work For, and Great Place to Work UK’s 2023 Best Workplaces in Tech.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, Jakarta, London, Paris, San Francisco, Singapore, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.


At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.