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Paid Search (SEM) Associate

Braze

Braze

Marketing & Communications
New York, NY, USA
Posted on Thursday, June 20, 2024

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU’LL DO

Braze is looking for a SEM Associate with B2B experience to join our digital marketing team. As a key member of our Global Digital Marketing team, you will work alongside colleagues based in diverse regions. Reporting to the SEM Digital Marketing Manager, this role will support the development and execution of global SEM strategies across AMERICAS, EMEA and APAC.

The role will be responsible for supporting bid management, reporting, keyword and targeting strategies, and making campaign adjustments based on performance history. Your primary focus will be generating pipeline and optimizing pipe to spend ratios.

The ideal candidate must have experience running global search campaigns, a data-driven mindset, proficiency with Salesforce and Tableau, and the ability to see beyond in-platform data to uncover strategic business insights.

Responsibilities:

  • Plan, execute, and optimize paid search campaigns across various platforms (Google Ads, Bing) with a focus on B2B audiences.
  • Conduct keyword research, ad copy creation, and bid management.
  • Design, launch, and measure A/B experiments focused on finding optimal campaign setup and landing page experiences.
  • Monitor campaign performance and make data-driven adjustments to achieve KPIs and ROI targets.
  • Utilize Salesforce and Tableau to analyze campaign data and provide comprehensive performance reports.
  • Collaborate with product, campaign and brand teams to align paid search strategies with business objectives and pipeline goals.
  • Identify trends, insights, and opportunities for growth within the B2B sector.

WHO YOU ARE

  • 3-4 years of experience running paid search campaigns, with an understanding of regional nuances.
  • Experience managing B2B paid search programs with at least $250K in monthly investment, optimizing toward sales pipeline while maximizing ROAS.
  • Ability to make informed data driven decisions on budget allocation based on performance data.
  • Excellent written, verbal, and visual communication skills with a strong attention to detail.
  • Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues.
  • Experience managing localized ads in LATAM, EMEA, and APAC markets is a plus.
  • B2B SaaS or prior agency experience preferred.

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $72,450 and $76,500/year with an expected On Target Earnings (OTE) between $80,500 and $85,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

WHAT WE OFFER

Details of these benefits plan will be provided if a candidate receives an offer of employment. Benefits may vary by location.

From offering comprehensive benefits to fostering flexible environments, we’ve got you covered so you can prioritize work-life harmony.

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
  • Community engagement opportunities throughout the year, including an annual company wide Volunteer Week
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work® in the U.S., the UK and Singapore. We ranked #3 on Great Place to Work UK’s 2024 Best Workplaces (Large), #3 on Great Place to Work UK’s 2023 Best Workplaces for Wellbeing (Medium), #4 on Great Place to Work’s 2023 Best Workplaces in Europe (Medium), #10 on Great Place to Work UK’s 2023 Best Workplaces for Women (Large), #19 on Fortune’s 2023 Best Workplaces in New York (Large). We were also featured in Built In's 2024 Best Places to Work, U.S. News Best Technology Companies to Work For, and Great Place to Work UK’s 2023 Best Workplaces in Tech.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, Jakarta, London, Paris, San Francisco, Singapore, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.