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Business Development Representative



Sales & Business Development
London, UK
Posted on Wednesday, May 8, 2024

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.


The Business Development team at Braze shapes future revenue success every day. It is the team at the forefront of identifying, understanding and helping potential customers build, enhance or transform their customer engagement offering.

Business Development Representatives (BDRs) at Braze grow into skilled commercial players and are trailblazers and action leaders when it comes to:

  • Identifying target accounts
  • Developing email and phone campaigns
  • Engaging C-suite prospects
  • Demonstrating the value of Braze
  • Qualifying early stage deals

BDR is a multi-faceted role, kept fresh and exciting by day-to-day priorities like building account strategies with Account Executives, discovery phone calls, meetings with leaders and executives across accounts, building personalised email sequences and attending events to generate new leads. The ultimate goal is to generate high quality relationships that transform into high quality new business opportunities.

Every individual has a personal quota, and shares a team goal. The team is collaborative, communicative and we are always the first to take action. There’s a lot of support and camaraderie with plenty of room to be proactive and take control of your own sales success. It is one of the most energetic, fun teams at Braze!

BDRs gain huge value from working together at our amazing offices in London (Liverpool Street). BDR’s at Braze have a hybrid schedule, which means they will be in office 2-3 days a week. This allows our team to thrive in a learning environment together.


BDR is a high impact role. The BDR will research accounts, develop and action a communication plan (via phone, email, LinkedIn, video etc) to generate new business opportunities (pipeline). There are proven processes to follow, several intuitive user friendly tools to use and KPIs to keep momentum up. BDR’s prioritise outreach to prospects: the more relevant stakeholders we can speak with, the more likely we are to be successful in that account.

BDRs will manage their own meetings, and bring in other internal stakeholders as needed. They conduct high-level conversations with C-suite executives about their business goals, customer engagement and marketing challenges/opportunities with a view to understanding and ‘qualifying’ the opportunity. BDRs also deliver value-orientated pitches and solution demonstrations.

Ultimate success for a BDR is to generate the volume and value of deals required to hit their quota, and bring great new brands to Braze! This is done by meeting outreach KPIs, setting meetings and carrying out great discovery and qualification. The commission plan is uncapped, so once a BDR hits quota, they can keep on earning.

There is advancement potential for consistently successful BDRs, with personalised development plans, coaching and internal resources to plan for the next rewarding role at Braze.


  • Adaptable
  • Action orientated
  • Precise and engaging communicator (written and verbal)
  • Strong researcher
  • Creative
  • Problem solver
  • Intellectually curious
  • Self aware/coachable
  • Intrinsically motivated
  • Well organised and accountable
  • Relentlessly tenacious


Details of these benefits plan will be provided if a candidate receives an offer of employment. Benefits may vary by location.

From offering comprehensive benefits to fostering flexible environments, we’ve got you covered so you can prioritize work-life harmony.

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
  • Community engagement opportunities throughout the year, including an annual company wide Volunteer Week
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®


Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work® in the U.S., the UK and Singapore. We ranked #3 on Great Place to Work UK’s 2024 Best Workplaces (Large), #3 on Great Place to Work UK’s 2023 Best Workplaces for Wellbeing (Medium), #4 on Great Place to Work’s 2023 Best Workplaces in Europe (Medium), #10 on Great Place to Work UK’s 2023 Best Workplaces for Women (Large), #19 on Fortune’s 2023 Best Workplaces in New York (Large). We were also featured in Built In's 2024 Best Places to Work, U.S. News Best Technology Companies to Work For, and Great Place to Work UK’s 2023 Best Workplaces in Tech.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, Jakarta, London, Paris, San Francisco, Singapore, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.


At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.