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Senior Product Marketing Manager, Email

Braze

Braze

Marketing & Communications, Product
San Francisco, CA, USA
Posted on Tuesday, August 15, 2023

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU’LL DO

Braze is looking for an experienced product marketer to join our Marketing team. The Senior Product Marketing Manager will be responsible for owning the go-to-market strategy and positioning for our email offering.

Email is at the heart of many of our customers’ engagement strategies. As we strive to accelerate our growth in the coming years, we’re looking for an enthusiastic email expert to take this core channel to new heights. The ideal candidate must be a world-class problem solver, understand the value of email, be able to turn complex concepts into simple value-based stories, and be comfortable operating in a fast-paced, changing environment. Key performance indicators include pipeline generation, deal velocity, win rates, ACV, market leadership, and product adoption.

Responsibilities:

  • Build, document, and socialize our understanding of email buyer personas
  • Develop a strong understanding of our existing Email capabilities
  • Conduct market and customer research to help different teams (e.g. Product, GTM) act on emerging trends, market shifts, competitive threats, and unmet customer needs
  • Create jargon-free, differentiated positioning and messaging that fuels content, campaigns, and enablement
  • Lead product launches and releases for new products, features, and enhancements
  • Partner with enablement teams to ensure that the entire GTM function has the appropriate training and tools required to successfully speak to our email capabilities
  • Prepare compelling content (e.g. web pages, demo videos, sales decks, webinars, blogs) that support business objectives
  • Partner with Content and Demand Generation to create awareness and pipeline-generating programs that educate our customers on the value they can derive from our email capabilities
  • Monitor the health of our email products, identify opportunity areas, and create action plans to achieve continued success

WHO YOU ARE

  • 5+ years of product marketing experience, preferably at high-growth B2B SaaS companies
  • ESP/Martech software experience highly preferred
  • Passion for email marketing with a strong understanding of the persona and technology landscape
  • Metrics-driven and focused on driving incremental results
  • Excellent written, verbal, and visual communication skills with a strong attention to detail
  • A world class storyteller who can concisely spin a narrative around complex concepts to different audiences
  • Proven track record collaborating with senior executives and cross-functional stakeholders (e.g. Sales, Marketing, Product, Strategy & Ops, Enablement, Customer Success)
  • Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
  • Self-starter who thrives in a fast-paced, high-growth environment
  • Demonstrated critical thinking and decision-making skills to promptly navigate obstacles, propose solutions, and resolve issues
  • Natural curiosity and empathy for customers and their challenges

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $140,800 and $154,000/year with an expected On Target Earnings (OTE) between $160,000 and $175,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

WHAT WE OFFER

From comprehensive benefits to remote availability to flexible time off, we’ve got you covered so you can prioritize work-life harmony.

  • Competitive compensation that includes equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Global presence, dog-friendly offices, and remote availability
  • Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
  • Community engagement opportunities throughout the year, including an annual company wide Volunteerism Week
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®

Details of these benefit plans will be provided if a candidate receives an offer of employment. Benefits may vary by location.

ABOUT BRAZE

Braze (Nasdaq: BRZE) is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.

Braze is proudly certified as a Great Place to Work® in the U.S., the UK and Singapore. We ranked #1 on Great Place to Work UK’s 2023 Best Workplaces (Medium), #3 on Great Place to Work UK’s 2023 Best Workplaces for Wellbeing (Medium), #19 on Fortune’s 2022 Best Workplaces in New York (Large), and #5 on Fortune’s 2022 Best Workplaces for Millennials in the US.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, Jakarta, London, Paris, San Francisco, Singapore, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.