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Sr. Product Marketing Manager, Platform Engineering



Marketing & Communications, Software Engineering, Product
San Francisco, CA, USA
Posted on Monday, October 30, 2023
Harness is a high-growth company that is disrupting the software delivery market. Our mission is to enable the 30 million software developers in the world to deliver code to their users reliably, efficiently, securely and quickly, increasing customers’ pace of innovation while improving the developer experience. We offer solutions for every step of the software delivery lifecycle to build, test, secure, deploy and manage reliability, feature flags and cloud costs. The Harness Software Delivery Platform includes modules for CI, CD, Cloud Cost Management, Feature Flags, Service Reliability Management, Security Testing Orchestration, Chaos Engineering, Software Engineering Insights and continues to expand at an incredibly fast pace.
Harness is led by technologist and entrepreneur Jyoti Bansal, who founded AppDynamics and sold it to Cisco for $3.7B. We’re backed with $425M in venture financing from top-tier VC and strategic firms, including J.P. Morgan, Capital One Ventures, Citi Ventures, ServiceNow, Splunk Ventures, Norwest Venture Partners, Adage Capital Partners, Balyasny Asset Management, Gaingels, Harmonic Growth Partners, Menlo Ventures, IVP, Unusual Ventures, GV (formerly Google Ventures), Alkeon Capital, Battery Ventures, Sorenson Capital, Thomvest Ventures and Silicon Valley Bank.

Are you a product marketer looking to make a huge impact at a hyper-growth company? Do you see how DevOps & Platform Engineering are redefining the way the world’s largest enterprises think about their software delivery in today's cloud-native world?

Harness is seeking a Senior Product Marketing Marketing to lead our company-wide GTM strategy and execution for the Platform Engineering solution area. This role will be a key part of our Product Marketing team and will be defining our strategy, messaging and core assets, including sales enablement and competitive intelligence.

The ideal candidate will have expertise with enterprise-grade DevOps and platform engineering, particularly as it relates to internal developer portals, infrastructure-as-code, golden paths to production with built-in shift-left security, reliability and cloud cost optimizations. You would be deeply familiar with how DevOps & platform engineering teams collaborate with various development teams to supercharge developer experience, without compromising organizational governance policies. Armed with this knowledge, you willSr. Produc create assets that resonate and activities that result in pipeline and sales.

This role will have the opportunity to own a greenfield area for the company, and make a highly visible impact. It sits at the intersection of three key functions namely, sales, marketing and product with revenue growth as the northstar metric. Key responsibilities include:

  • Create & orchestrate the communication of core value propositions to the global Harness sales team through tools and training that support the selling process. Deliver content related to value selling, competitive differentiators, and product-focused sales materials. Enable sales teams to create new opportunities and close in-pipeline opportunities.
  • Use your proven experience, technical expertise, and understanding of our buyer personas to create specific marketing content such as product videos, website copy, blog posts, whitepapers that help prospect & customers learn about, select, and be advocates for our products. Enable demand generation, AR/PR and event marketing teams to beat their marketing-activated pipeline targets through such content.
  • Together with the product team, drive product launches as well as educate both internal and external stakeholders on our product features and their benefits
  • Develop deep knowledge of buyer personas in different company sizes and industries
  • Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators
  • Establish individual and team metrics and report on success
  • Effectively communicate internally relevant insights and key takeaways of industry news, events, analyst reports and social media activity
  • Excellent understanding of DevOps & Platform Engineering principles (including open-source projects like Backstage.io & Terraform-alternative OpenTofu) as well as cloud-native microservice architectures built on Kubernetes and serverless technologies
  • You are able to communicate with a developer who loves GitOps and an Enterprise Architect trying to drive a standard across the organization
  • You are a hands-on, technical product marketer driven by data and research
  • You are a creative and passionate problem solver
  • You are able to think big while charting small steps towards the end goal
  • You are obsessed with market research and deep understanding of secular industry trends
  • You are comfortable working in and leveraging open source communities
  • You can bring qualitative and quantitative insights together to drive sound decision making
  • You are obsessed with the little details and constantly optimizing for simplicity
  • Strong communication skills, verbal and written
  • 3+ years of experience in product marketing/management of developer tools or infrastructure software products
  • 5+ years of experience with SaaS / Cloud companies

Work Location

This position is expected to work from one of our offices within North America (San Francisco, Mountain View, Dallas)

What you will have at Harness

    • Competitive compensation
    • Comprehensive healthcare benefits
    • Flexible Spending Account (FSA)
    • Employee Assistance Program (EAP)
    • Paid Time Off and Parental Leave
    • Monthly, quarterly, and annual social and team-building events
    • TGIF-Off program
    • Recharge & Reset Program
    • Monthly internet reimbursement
    • Commuter benefits
Pay transparency
$140,000$164,000 USD