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Director, Product Marketing, Orchestration and Platform

Braze

Braze

Marketing & Communications, Product
Austin, TX, USA
Posted on Tuesday, April 16, 2024

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU'LL DO

Braze is looking for an experienced product marketing leader to join our Marketing team. The Director, Product Marketing - Orchestration + Platform will be responsible for owning the go-to-market strategy and narrative for our platform products, features, and partner integrations, specifically focusing on our AI and orchestration capabilities. As we strive to accelerate our growth in the coming years, we’re looking for an enthusiastic marketer to position and drive the success of our holistic platform strategy.

In this role, you will lead a team and build the infrastructure necessary to deeply understand the relevant personas, craft differentiated positioning and messaging, bring new platform products and features to market, serve as the resident GTM expert for platform products, amplify our platform story through marketing campaigns and collateral, and enable GTM teams.

The ideal candidate must be a world-class problem solver, be able to translate technical concepts into simple stories, and be comfortable leading in a fast-paced, dynamic environment. Key performance indicators include pipeline generation and maturation, deal velocity, win rates, ACV, market leadership, and product adoption.

Responsibilities:

  • Coach, lead, and build a team of product marketers;
  • Create compelling, differentiated messaging and positioning, with a clear understanding of customer use cases/persona and the core capabilities of our platform;
  • Closely partner with product management to ensure we are delivering on end-to-end scenarios that meet customer needs and to execute well-received product/feature launches;
  • Stay abreast of industry news and events, industry analyst reports, and social activity to educate key internal constituents and drive awareness/demand;
  • Deliver key messages that enable our marketing team and PR agencies to execute relevant digital and event-based campaigns and programs;
  • Develop tools and training to support the full sales cycle. This includes product demonstrations, sales training and technical content, as well as delivering competitive intelligence to the field and marketing organizations; and
  • Work closely with our tech partnership, alliances partnership, and product management teams to identify industry trends and amplify go-to market opportunities across our ecosystem.

WHO YOU ARE

  • A strong background in a product marketing, solutions marketing or product management role, including prior experience managing product marketing teams;
  • The ability to think strategically and develop comprehensive, data-driven go-to market plans;
  • Excellent written and verbal communication skills, with a track record of writing compelling content and presenting to executive audiences;
  • Strong technical literacy with the ability to simplify complex concepts;
  • The ability to think creatively about new and fun ways to engage current customers to both upsell/cross sell and drive adoption;
  • The ability to synthesize complex ideas into actionable recommendations for senior executives; and
  • A hungry, infectious personality: we’re looking for someone determined and excited to drive success.

Even better:

  • Experience in B2B marketing, with exposure to both SMB and enterprise businesses
  • Experience with Martech/CDP/rETL software

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $160,000 and $184,000/year with an expected On Target Earnings (OTE) between $200,000 and $230,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

WHAT WE OFFER

Details of these benefits plan will be provided if a candidate receives an offer of employment. Benefits may vary by location.

From offering comprehensive benefits to fostering flexible environments, we’ve got you covered so you can prioritize work-life harmony.

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
  • Community engagement opportunities throughout the year, including an annual company wide Volunteer Week
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work® in the U.S., the UK and Singapore. We ranked #3 on Great Place to Work UK’s 2024 Best Workplaces (Large), #3 on Great Place to Work UK’s 2023 Best Workplaces for Wellbeing (Medium), #4 on Great Place to Work’s 2023 Best Workplaces in Europe (Medium), #10 on Great Place to Work UK’s 2023 Best Workplaces for Women (Large), #19 on Fortune’s 2023 Best Workplaces in New York (Large). We were also featured in Built In's 2024 Best Places to Work, U.S. News Best Technology Companies to Work For, and Great Place to Work UK’s 2023 Best Workplaces in Tech.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, Jakarta, London, Paris, San Francisco, Singapore, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.